From Right-Wing Icon to Resistance Emblem: The Unexpected Story of the Frog

This protest movement may not be televised, yet it might possess amphibious toes and protruding eyes.

It also might feature the horn of a unicorn or the plumage of a chicken.

While demonstrations opposing the government continue in US cities, demonstrators are utilizing the spirit of a local block party. They have taught salsa lessons, given away treats, and ridden unicycles, as police observe.

Blending comedy and political action – a strategy experts refer to as "tactical frivolity" – has historical precedent. However, it has emerged as a hallmark of protests in the United States in recent years, used by various groups.

One particular emblem has risen to become especially powerful – the frog. It started when video footage of a confrontation between an individual in an amphibian costume and federal officers in Portland, Oregon, became an internet sensation. It subsequently appeared to rallies nationwide.

"A great deal going on with that humble inflatable frog," states an expert, a professor at University of California, Davis and an academic who focuses on creative activism.

From a Cartoon Frog to the Streets of Portland

It is difficult to talk about protests and frogs without talking about Pepe, an illustrated figure co-opted by online communities during a political race.

Initially, when this image initially spread online, it was used to express certain emotions. Later, it was deployed to endorse a political figure, including one notable meme retweeted by the candidate himself, showing the frog with recognizable attire and hairstyle.

Pepe was also depicted in certain internet forums in darker contexts, portrayed as a historical dictator. Users exchanged "rare Pepes" and established digital currency in his name. Its famous line, "feels good, man", was used a shared phrase.

However its beginnings were not so controversial.

Matt Furie, artist Matt Furie, has expressed about his unhappiness for how the image has been used. Pepe was supposed to be simply a relaxed amphibian in this artist's universe.

The frog debuted in comic strips in the mid-2000s – non-political and notable for a particular bathroom habit. A film, which follows the creator's attempt to wrest back control of his creation, he said the character was inspired by his experiences with companions.

As he started out, Mr Furie tried uploading his work to early internet platforms, where the community began to borrow, remix and reinvent the frog. As its popularity grew into the more extreme corners of online spaces, the creator attempted to distance himself from the frog, even killing him off in a final panel.

However, its legacy continued.

"It proves that we don't control imagery," says Prof Bogad. "Their meaning can evolve and be reworked."

Until recently, the association of this meme meant that frogs were largely associated with the right. A transformation occurred on a day in October, when a viral moment between an activist wearing an inflatable frog costume and a federal agent in Portland, Oregon spread rapidly online.

The moment occurred shortly after a directive to send military personnel to Portland, which was called "a warzone". Demonstrators began to gather in droves on a single block, just outside of a federal building.

The situation was tense and an immigration officer sprayed pepper spray at a protester, targeting the air intake fan of the costume.

The protester, Seth Todd, reacted humorously, saying he had tasted "something milder". Yet the footage spread everywhere.

The frog suit fit right in for Portland, renowned for its eccentric vibe and activist demonstrations that delight in the unusual – public yoga, 80s-style aerobics lessons, and nude cycling groups. A local saying is "Keep Portland Weird."

The frog was also referenced in a lawsuit between the federal government and Portland, which claimed the deployment overstepped authority.

Although the court ruled in October that the administration had the right to deploy troops, a minority opinion disagreed, mentioning demonstrators' "propensity for using unusual attire when expressing opposition."

"Observers may be tempted the majority's ruling, which adopts the government's characterization as a war zone, as merely absurd," she stated. "Yet the outcome has serious implications."

The action was halted by courts soon after, and troops have reportedly departed the area.

However, by that time, the amphibian costume had become a powerful anti-administration symbol for progressive movements.

The costume was spotted nationwide at No Kings protests that fall. Frogs appeared – along with other creatures – in major US cities. They appeared in rural communities and global metropolises abroad.

The frog costume was in high demand on major websites, and rose in price.

Controlling the Optics

The link between both frogs together – is the interplay between the humorous, benign cartoon and serious intent. Experts call this "tactical frivolity."

The tactic rests on what the professor calls a "disarming display" – usually humorous, it's a "appealing and non-threatening" performance that highlights a cause without needing obviously explaining them. It's the unusual prop you wear, or the meme you share.

Mr Bogad is both an expert on this topic and an experienced participant. He's written a text called 'Tactical Performance', and taught workshops internationally.

"One can look back to the Middle Ages – when people are dominated, they use absurdity to speak the truth a little bit and while maintaining a layer of protection."

The idea of this approach is multi-faceted, he says.

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Jonathan Newton
Jonathan Newton

A passionate life coach and writer dedicated to helping individuals unlock their potential through mindful practices and innovative strategies.